Lights, Camera, Sell: Sales Techniques for Independent Filmmakers

Film producer and sales consultant Alec Trachtenberg argues that one must adopt a sales mindset in order to be successful as an independent filmmaker. By highlighting a variety of sales strategies that have worked for him in the world of startup technology companies, Alec shows how you can use the same sales strategies in every stage of filmmaking.

Whether you are a budding freelance cinematographer searching for your next gig, a first-time director ready to shoot your first feature-film, or an indie producer acquiring funding for your next project, Lights, Camera, Sell will teach you how to succeed through strategic sales techniques used by cutting-edge tech startup companies. Walking you through the five stages of the sales process, Alec shows you relevant case studies involving a variety of scenarios in the low-budget independent filmmaking process. Alec will teach you how to:
Prospect a screenwriter and option a feature-length screenplayLead a discovery call with a prospective domestic distributorDemonstrate value with a powerful pitch deck to a financierClose a deal with a non-union actor by creating an initial talent agreement outlineResolve conflicts with crew members by understanding the principles of relationship success
Lights, Camera, Sell will debunk the negative myths surrounding salespeople formed by our media and society, reveal best practices on asking the right questions, explain how to present your ideas and services in a compelling way, and more.